ENJOY, the dynamic iGaming content developer, has strengthened its position in the Italian market through a new partnership with BetFlag, one of the country’s leading operators and part of the Lottomatica Group. 

The agreement will see BetFlag integrate a curated selection of ENJOY’s top-performing slot titles and live entertainment experiences, including HotFire Diamonds XXL and Energy Roulette Hold & Win. This partnership brings ENJOY’s distinctive blend of engaging mechanics and premium production quality to BetFlag’s established player base. 

The collaboration represents a key step in ENJOY’s strategy to expand across regulated jurisdictions, following the company’s recent Italian market certification. BetFlag’s strong local presence provides an ideal platform for introducing ENJOY’s content to new audiences.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Partnering with BetFlag represents an important milestone for us. 

“Its strong reputation and understanding of local player preferences make it an ideal partner as we continue to roll out our portfolio across the country.

Laviero Saganeiti, Casino Project Manager at BetFlag, added: “ENJOY’s varied portfolio stands out for its production quality and creative mechanics, making it a strong addition to our digital casino offering. 

“Integrating its games allows us to further diversify the entertainment available to our players while continuing to work with innovative content partners.”